About Us

“A monarch doesn’t need to demand attention. Their presence speaks for itself.”

“On a runway, the model doesn’t need to say a word. The clothes speak for her. I wanted to create that same feeling for the women who wear Mode of Monarchs.” — JULIET ASABY, FOUNDER

Why “Mode of Monarchs”
A monarch never has to announce her position — her presence already has. That’s the idea behind our name, and it’s the standard every piece we make is designed to.

Story of Mode of Monarchs
Mode of Monarchs was created from one idea: clothes can speak before you do.
We’ve always been drawn to the way runway fashion, red-carpet dressing and celebrity styling can make an impression before a word is spoken — the silhouette, movement, fabric and construction telling you something about the person wearing them before they ever have to. We wanted to bring that feeling into real life.

The Problem We Design For
You have somewhere important to go, and nothing you’re finding feels distinctive enough to make you the moment. Not another dress you’ve already seen three times over. Not something that simply “looks nice.” You want to walk in and be unmistakable.

The Details
Mode of Monarchs creates distinctive occasionwear for the moments when you want to be remembered. Saraya, our debut dress, exists for exactly this reason — its panelling and statement sash built to create presence in the seconds before you’ve said anything at all. Every piece is designed the same way: through shape, movement, colour, texture and unexpected detail, considered beyond how it simply looks — how it moves, how it fits, how it makes the wearer feel. Every garment is created with the female body in mind, and reveals something new from every angle.

The Mode of Monarchs Woman
She doesn’t need her clothes to define her. They reflect the presence she already carries.
Because that feeling shouldn’t only be reserved for the runway, the red carpet, or those being styled for them.

Mode of Monarchs designs clothes that speak before you do.